In-House Agency, Midwest Chapter

PLEASE NOTE, THIS MEETING WILL BE HELD IN-PERSON ONLY

All attendees will be required to sign UL’s Non-Disclosure Agreement upon arrival. You may sign this form virtually and submit to mrojas@ana.net or fill it out when you arrive.

I. NETWORKING HOT BREAKFAST (9:00 – 9:30AM CT)

II. WELCOME AND INTRODUCTIONS (9:30 – 9:45AM CT)

III. MEMBER ROUNDTABLE DISCUSSION: GETTING GREAT CREATIVE FROM IN-HOUSE TEAMS
(9:45 – 10:25AM CT)
According to a recent survey of In-House Agency Committee members, getting great creative from in-house teams remains one of the most pressing issues. From bandwidth to budget, there are several factors that impact an in-house team’s ability to execute on their vision. Engage your fellow committee members in open discussion around evolving issues and current challenges in creative. Come prepared to share! This is your opportunity to ask questions!

Moderator:
Mandy Janicki, Senior Manager, Creative Studio – UL Solutions and In-House Agency Committee, Midwest Chapter Chair

IV. HALLMARK: DEVELOPING A CONSISTENT BRAND STRATEGY (10:25 – 11:10AM CT)
With its diverse business and product portfolio, find out how Hallmark Cards Global business developed a brand content strategy that helps inform everything from product development to all marketing initiatives.  Jenny Lee, Senior Director of Hallmark’s internal agency Content & Marketing Studio (CMS) will share how this process has simplified work processes while driving consistency and efficiencies across the organization. 

Speaker:
Jenny Lee, Senior Director, Creative Marketing Studio & Brand Marketing – Hallmark

V. BREAK (11:10 – 11:25AM CT)

VI. UL SOLUTIONS: OUR CENTRALIZED APPROACH AND WINNING STRATEGY FOR TRANSLATIONS (11:25AM – 12:10PM CT)
Do you use multiple vendors for translations? Are you not getting the quality you want out of your translations companies? Many Janicki, senior manager of UL Solutions’ Creative Studio, will share how UL not only centralized their translations approach but also increase the quality.

Speaker:
Mandy Janicki, Senior Manager, Creative Studio – UL Solutions and In-House Agency Committee, Midwest Chapter Chair

VII. BOSTON SCIENTIFIC: HOW TO MEASURE THE VALUE OF IN-HOUSE RESOURCES TO YOUR ORGANIZATION (BEYOND TIME-TO-MARKET DELIVERY) (12:10 – 12:55PM CT)
In-House resourcing continues to rise but how do you continue to prove value after the foundation has been set? Boston Scientific’s Britt Wacholz, senior paid media strategist, and Becky Bulebosh, senior digital consumer experience manager, will present the importance of measuring Return on Ad Spend (ROAS) and its effect on resourcing, project prioritization and most importantly, revenue attribution.

Speakers:
Becky Bulebosh, Senior Digital Consumer Experience Manager – Boston Scientific
Brittney Wacholz, Senior Paid Media Strategist – Boston Scientific

VIII. LUNCH (12:55 – 2:00PM CT)

IX. UL SOLUTIONS STUDIO TOUR (2:00 – 3:00PM CT)
Join us for an exclusive tour of UL Solutions‘ Creative Studio.